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Digital Banking Report (formerly Online Banking Report) - All Access Digital Banking Report (formerly Online Banking Report) - All Access
With a legacy of over 20 years, the Digital Banking Report (DBR) is a leading source of unbiased guidance for bank and credit union product managers, marketers, and C-level executives looking to improve their digital, online and mobile products and services. Published by Jim Marous, a former banker with more than 30 years of banking industry experience, the Digital Banking Report covers the most important digital trends in depth, with strategies and tactics that can be implemented immediately.  >>> more
Latest Digital Banking Report - Issue DBR 237

Latest Digital Banking Report - Digital Account Opening
Published: Aug. 18, 2015: DBR 237

Where there was once delineation between banking processes that a consumer could do from the comfort of their home or with the convenience of a smartphone and those that were done in a branch office, the use of digital functionality has finally become universal. No place is this more apparent than with the new account opening process, where features such as the camera phone OCR have improved both the mobile and branch account opening experience.

With 70% of likely checking account applicants saying they would prefer to submit a digital application in 2015, it is clear that using digital...>>> more

Issue DBR 236

Customer Service in the Digital Age
Published: Aug. 2, 2015: DBR 236

A customer service revolution is occurring in financial services. It’s dynamic, overarching, and being driven by consumers who are embracing digital and mobile channels as never before. The digital age is changing the way consumers research, shop and buy products and services and how they share their experiences after purchase.

As a result of this transformation, there has never been a time when customer service and the overarching customer experience has been as important as it is today. The rise of digital channels, digital communication, social media, social networks and word-of-mouth...>>> more

Issue DBR 235

Guide to Multichannel Marketing
Published: Jun. 21, 2015: DBR 235

Guide to Multichannel Marketing provides an overview of how banks and credit unions can better integrate digital marketing tools as part of their marketing efforts. With this report, financial marketers will be able to reduce marketing costs while improving overall marketing effectiveness.

Marketers are facing a fragmented media landscape where the sheer number of channels available to the consumer has increased multifold. The banking consumer's greater reliance on digital devices and the arrival of less expensive and more effective digital marketing options has signaled the...>>> more

Issue DBR 233/234

Bricks+Clicks: Building the Digital Branch
Published: Mar. 16, 2015: DBR 233/234

Bricks + Clicks: Building the Digital Branch is the definitive guide to how banks and credit unions worldwide are transforming their distribution network to reflect the realities of a digital marketplace.

As was the case with ATMs decades ago, consumers want the convenience of new technologies, combined with the assurance of a local branch. Despite this affinity for branches, the economics of yesterday’s branch network don’t work. The number of branches as well as the size and function of remaining branches must reflect today’s realities. ...>>> more

Issue DBR 232

2015 Digital Banking Trends and Predictions
Published: Feb. 18, 2015: DBR 232

The 2015 Digital Banking Trends and Predictions report has been collected from a crowdsourced panel of more than 60 global financial services leaders including bankers, credit union executives, industry analysts, advisors, bloggers and fintech followers from the U.S., U.K. and the Asia Pacific region.

This year’s list includes advancement on some of the trends we have seen in previous years, with new trends and predictions in the areas of digital delivery, mobile, customer experience, payments, innovation, operations, security and product design. How any institution responds to these...>>> more

Issue DBR 230/231

Strategic Planning Imperative: Capitalizing on Digital's Promise
Published: Dec. 13, 2014: DBR 230/231

Financial institutions around the world are exploring ways to respond to the needs of a changing consumer universe that is more mobile, more digitally adept and more demanding. In an effort to overcome legacy processes and technologies, banks and credit unions are converting to a more digital business model.

Digital banking is more than getting customers to use online or mobile banking or adding on to existing products – it is a way to run an entire organization. This new model touches product development, distribution, front and back-office operations, marketing communication, customer...>>> more

Issue DBR 229

Guide to Multichannel Onboarding in Banking
Published: Aug. 26, 2014: DBR 229

New customer onboarding is one of the most effective sales strategies for banks and credit unions wanting to improve engagement, share of wallet, retention and ultimately the value of a relationship. The onboarding process begins before the new account is even opened and continues for anywhere between 90 and 180 days. By communicating with the customer early and often after they open their account using various media that leverages insight collected at new account opening and thereafter, you are more likely to foster a positive customer experience, differentiating your institution and building...>>> more

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