Online Banking Usability AnalysisSince 1999, Online Financial Innovations has conducted custom website analysis for leading financial institutions around the globe.
For many customers, your website is the primary “face” of your bank. It’s where they go to check on their accounts, initiate transactions, and make sure their financial life is in order. In satisfaction surveys, the consumer’s online experience may be just as important, if not more so, than their rating of branch personnel and call-center staff. So, don’t let small website idiosyncrasies, or worse, major usability flaws, drive your customers away.
But how do you know if your website is effective? Asking your employees, vendors, or even customers can lead to incorrect assumptions. Those sources, while valuable, can be biased and/or unaware of industry best practices.
What you need is an unbiased third-party review of your site’s strengths and weaknesses along with a recommendations on how to move it to the next level. At Online Financial Innovations, that’s our specialty.
Working with OBR editors, our usability expert analyzes your website and online banking program in detail, providing a prioritized report and action plan for a fraction of the cost of doing the work yourself. We stand behind our work. Your satisfaction is 100% guaranteed.
Website Analysis Options:
All-Access subscribers subtract $500 from list prices
High-Level Overview: $500 (free with All-Access subscription)
A benefit of All-Access membership is an annual website review. Online Financial Innovations’s usability expert will review your site and offer three to five high-level recommendations for improvement. Please allow two weeks for turnaround.
StrategicCheck:$2,500 ($2,000 for All-Access subscribers)
This quick cost-effective assessment will highlight the 10 to 15 most important usability improvements needed for your site. Your site will be analyzed and compared to our Online Financial Innovations framework which includes more than 300 best practices guidelines.
Areas for improvement will be highlighted and prioritized in a comprehensive action plan along with screenshots to support our recommendations. The action plan includes detailed explanations and is illustrated with Best in Class examples.
This analysis we will look at your entire public website including all the areas listed below:
Your online loan/product application forms are essential for a profitable web presence. Well-constructed applications decrease abandonment and increase overall approval rates and sales. This custom analysis, which looks not only at forms design, but at the entire application process,* results in a 30-to-50-page comprehensive report with detailed examples and an action plan.
(*test/guest account access recommended)
Online Banking and Bill Pay Analysis:$7,500 ($7,000 for subscribers)
For most financial institutions, the secure area after login is the heart of the website, where customers do their banking, pay bills, transfer funds, interact with the bank, and learn about new products and features. This detailed analysis includes a 60-to-80-page custom report and action plan complete with detailed illustrations and examples from leading financial institutions.
Comprehensive Website Analysis:Priced from $10,000 (contact us for a quote)
This comprehensive analysis covers your entire public website including:
If you would like to learn more about how our Usability Analysis can improve the effectiveness of your online banking site, or to receive a price quote for a Comprehensive Analysis, please contact Senior Analyst Chris Young email@example.com
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