SEATTLE (March 16, 2009): Online Banking Report announces an in-depth new research report analyzing the opportunities in the new mobile application markets: Apple’s App Store, Google’s Android Market, and RIM’s Blackberry App World. The report details how any bank, credit union or other financial services company can create a downloadable mobile app to garner buzz and create stronger customer relationships.

Smartphone applications represent a major disruption to the browser-based PC model and are the biggest thing to happen to online delivery since the commercial Web burst on the scene in 1995. Consumer smartphone usage has grown dramatically with the introduction of the iPhone in June 2007. And consumer use of dedicated applications has skyrocketed since the opening of the iPhone platform on July 11, 2008. Since then, more than 500 million applications have been downloaded through the Apple App Store where more than 25,000 different applications are available.

Financial institutions can take advantage of the growing interest in mobile applications to develop powerful ways to attract and retain customers. The report outlines 33 potential features that financial institutions could include in a smartphone application, with recommendations for every budget size. Also included is a mobile banking overview and forecast, a review of the business case, recommendations for leveraging the iPhone buzz, and an examination of legal issues provided by guest columnists from the law firm of Chambliss, Bahner & Stophel.

This exclusive research is available only from Online Banking Report and is a must-read for any financial institution. It can be downloaded immediately after purchase at www.onlinebankingreport.com.

Companies Mentioned:
1st Mariner Bank, Allpoint, Apple, AT&T, Bank of America, Blaze Mobile, CashEdge, Citibank, Expensify, Firethorn (Qualcomm), Google, IBC Bank, Kiwibank, mFoundry, Microsoft, Mint, National Bank of New Zealand (ANZ), OCBC, PageOnce, PayPal, PNC Bank, Research in Motion (RIM), St. George Bank, TapTapTap, University of Wisconsin (UW) Credit Union, Yes Bank

About Online Banking Report
Founded in 1995 by former banker Jim Bruene, Online Banking Report provides in-depth analysis, relevant data, and informed recommendations to financial services executives in 50 countries. Online Banking Report is published by Online Financial Innovations, a Seattle-based research company. For more information and free sample reports, visit www.onlinefinancialinnovations.com, email info@netbanker.com or call (206) 517-5021. You may also find OFI’s blog on the latest in online finance & banking at www.netbanker.com.

Contacts
Jim Bruene
206-517-5021
info@netbanker.com

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