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Online Banking by the Numbers 2003

Mainstream users continue to flock to Web banking

Author
Jim Bruene

Published
Dec. 10, 2002; OBR 89

Pages
28

Format
Printed, PDF, Word

Size
4.1MB
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Abstract: If not for the foul economic climate and over inflated expectations of the late ‘90s, the online channel would be the toast of the industry. By most measures, online banking is a runaway success. Compounded annual growth since OBR’s founding, at year-end 1994, has been 80%. Worldwide, more than 100 million households now bank online, up 20-fold.

In the U.S., household adoption passed 25% a few months ago, up 100-fold since 1994. Looking ahead, we project another doubling of usage in the U.S. to 50+ million households by decade’s end. Worldwide, the total is expected to triple to 300 million or more households.

Contents

  • Reading the tea leaves
    OBR’s track record
  • Forecast: 2002 to 2012
    OBR forecast summary
    OBR forecast detail
    Survey of other forecasts
  • Financial institution rankings
    Credit union users
    Banks and credit cards
    Web traffic
  • Online banking usage
    Web activities
    Prospective users
  • Trends in overall Web usage
    Web traffic worldwide
    U.S. Web usage
  • Online marketing: Mini Cooper sweeps from Yahoo


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