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Grabbing Desktop Mindshare Private-branded browser extensions can make online services easier to use and more prominent on users’ PCs
Author
Jim Bruene
Published
Aug. 16, 2002; OBR 85
Pages
20
Format
Printed, PDF, Word
Size
2.4MB
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Abstract: We take a look at ways that financial institutions can "brand the desktop" making it easier to keep banking services top of mind with customers and prospects. Eight methods are proposed ranging from the very low cost (a few hundred dollars) to the high end (7 figures); but most could be implemented for less than $10,000.
We draw inspiration from the leading Web companies, Google, Yahoo, and eBay, which have introduced custom toolbars to increase site usage.
We also highlight the unique marketing opportunities available from this month’s "OBR Best of the Web" winner, AWS Convergence Technologies WeatherBug service.
Contents
- Time, temperature, and banking
- Eight ways to create a persistent bank presence on the desktop
- Toolbars from eBay & Google
- Building bank-branded toolbars
- Posting time/temp online
- Best of the Web: Lessons from WeatherBug
- Customer service: Fighting rogue popup ads
- Conference calendar
- Numbers in the news
- Citigroup gives away Wall Street Journal subscriptions
Companies mentioned: Accuweather, Alexa (Amazon.com), AmeriQuest Mortgage, AmSouth Bank, Ask Jeeves, AWS Convergence Technologies WeatherBug, Bank of America, Brown & Company, CheckFree, Citibank C2it, ConsumerInfo.com (Experian), Discover Card, Dreyfus, eBay, eLance.com, FleetBoston, Gator, GetSmart, Golden 1 Credit Union, Google, Harmony Hollow Software, HSBC, ING Direct, InsWeb. Intellicast, LavaSoft Ad-Aware, MECA, Meteorlogix, Multex Investors, NRL Federal Credit Union, Six Cube Technologies, Solon State Bank, US Bank, Wachovia, Wall Street Journal, Wayne County Bank, Webster Bank, Wells Fargo, WeatherUnderground, Wired Magazine, Yahoo.
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