Searching for Customers 3.0

Author Jim Bruene Published Mar. 10, 2008; OBR 151 Pages 36 Format Print, PDF, or Word Size 1.7MB Table of Contents Click the following icon to download the Table of Contents:

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Abstract: In this report, we look at how financial institutions can use search marketing tools to attract new customers:

• Impact of social media and blogging on search results
• Leveraging local search and mapping
• Supporting offline campaigns with search marketing
• Selecting the optimum financial and brand keywords

• The first OBR Best of the Web winner in 2008: SmartyPig.com, a social-network-inspired savings account.

  Companies mentioned: Arizona Federal Credit Union, Bank of America, BankRate, Citibank, Google, Prosper, TheStreet.com, US Bank, Verity Credit Union, Wells Fargo, West Bank (Iowa), Yahoo

  
  

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  Index of topics...          Account Aggregation Authentication Credit Cards Delivery Innovations Deposit Innovations Fee Income Investments Lending & Mortgages Mobile Banking & Payments Online Marketing Payments Planning Product Management & Marketing Sales Innovations Security Service Innovations  Small Business Innovations Statistics Trends Usability and Content Website Innovations