New Models for Lead Generation

Author Jim Bruene Published Jul. 7, 2008; OBR 154/155 Pages 56 Format PDF, Printed, Word Size 4.3MB Table of Contents Click the following icon to download the Table of Contents:

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Abstract: In this report, we look at four new models for generating leads and new business online:

• Auctions: Regular and reverse
• Community-based financial deal finders
• Product placement in personal finance tools
• Specialty financial search

Companies mentioned: Andera, BancVue/FirstROI (CheckingFinder), Bank of America, Credit Karma, Credit.com, Dow Jones/IAC (FiLfe), eBay, Facilitas (FindABetterBank), FatWallet, Google, Mint, Mortgagebot (Mortgage Marvel), neoSaej (MoneyAisle), PNC Bank, Prosper, Quicken Loans (Quizzle), SmartHippo, WaMu, Zions Direct