Online Banking Report is now Digital Banking Report Financial Brand Forum 2015
About Us  |  Contact Us  |  Login  
Search Reports
Browse Research Subscribe/Renew Events My Account View Cart
Issue Details
SUBSCRIBE
Overview
DBR All Access
RESEARCH
Latest Report
All Online Banking Reports
Browse Research by Subject

Special Report: Has Pertuity Direct Cracked the Code in P2P Lending?

Under the watchful eye of skeptical regulators, the latest social lender launches into a very uncertain market

Author
Jim Bruene

Published
Feb. 10, 2009; OBR SR-5

Pages
24

Format
Print, PDF, or Word

Size
2.3MB

Table of Contents
Click the following icon to download the Table of Contents:
Table of Contents
ORDER SINGLE REPORT
Included with subscription. Read more. Online Banking Report is now...
Digital Banking Report, published by The Financial Brand
Our new website is coming soon. For now, order and download individual digital (PDF) issues here.
Alternatively via phone: +1 216 816 1DBR
Or by email: info2014@digitalbankingreport.com
For an explanation of pricing, click here.
100% Satisfaction Guarantee

Abstract: In this special report, we look at the newest entrant in the so-called peer-to-peer lending market. Pittsburgh, PA-based Pertuity Direct has created a unique model that ties together three distinct financial offerings:

  • Consumer installment loans under $25,000
  • Retail mutual fund for gathering “deposits”
  • Social lending/giveback community
The report outlines the large number of challenges to the new model, along with some interesting opportunities for the startup as well as financial institutions looking at entering the social lending arena.

Companies mentioned: Fulcrum Advisory Services, Gemini Fund Services LLC, Lending Club, Loanio, Pertuity Direct, Prosper, The National Retail Fund


Search Reports by Topic

Home | Subscribe | Reports | Privacy | About Us | Financial Brand Forum
Digital Banking Report © 2014, Digital Banking Report. All rights reserved.
Contact via e-mail or +1 216 816 1DBR. Site credits.