Improving Online Account Opening ROI

Author Jim Bruene Published Jun. 16, 2009; OBR 168/169 Pages 102 Format PDF, Printed, Word Size 11.1MB Table of Contents Click the following icon to download the Table of Contents:

ORDER SINGLE REPORT Included with subscription. Read more. OBR 168/169 Single User: $495.00 OBR 168/169 Enterprise User: $1295.00 Alternatively via phone: +1 206 517 5021 Or by email: info@onlinebankingreport.com For an explanation of pricing, click here. 100% Satisfaction Guarantee

Abstract: This report focuses on ways to increase conversions and improve your results when opening financial accounts online or over a mobile phone.

We’ve always had a bit of a love/hate relation-ship with online account opening. We love it because it’s essential for gaining incremental business online, but we hate it because every time we test actual applications we become frustrated with the process.

While, overall, things are much better now, banks and credit unions still make many small mistakes, most of which can be easily corrected. But there are also still some major flaws in the systems, even at major financial institutions.

The report walks through online applications at a ten financial institutions then presents the best practices in a ten-step process.

The report also looks at the size of the online account opening market in the United States and projects forward through the year 2018.

Companies mentioned: Bank of America, Capital One, CashEdge, Chase Bank, Citibank, E*Trade, First Arkansas Bank & Trust, FirstROI (BancVue), HSBC Direct, Huntington Direct, ING Direct, M&I Bank, National City, SAFE Credit Union, uMonitor, Verity Credit Union, Wells Fargo, Zions Bank