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2004/2005 Planning Guide Premium channels promise improved ROI
Author
Jim Bruene
Published
Sep. 15, 2003; OBR 98/99
Pages
40
Format
Printed, PDF, Word
Size
976.8KB
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Abstract: Our ninth annual Planning Guide is packed with more than 500 ideas and tactics you can use to improve the effectiveness and profitability of your online initiatives. Tactics are organized by product within the two major retail banking segments, consumer and small- and micro-businesses. The report also includes an 8-page guide to pricing fee-based online services.
Other Subjects:
- MBNA tests free daily credit report monitoring
- Royal Bank's OneAccount demo (formerly VirginOne)
- Citibank fights fake emails with homepage mess
Contents
- Effective planning
- Online banking research companies (19 listed)
- Ten ways to boost revenues in a (hopefully) rebounding economy
- Online banking benefits: pyramid of consumer needs
- Consumer banking: online strategy matrix
-- Marketing strategies by product
-- General marketing strategies
-- Service and retention strategies
- Small business banking: online strategy matrix
- What to charge: pricing online services
- Innovations:
-- MBNA’s tests free credit bureau monitoring
-- Royal Bank’s OneAccount demo
- Security Matters: Citibank’s battles fake emails
Companies mentioned: 1st Source Bank (South Bend, IN), Citibank, DaVinci Institute (Future of Money Summit), E*Trade Financial (Etradebank), ING Direct (US), MBNA, Royal Bank of Scotland, Virgin, Wells Fargo
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