Security Concerns as a Marketing Tool

Author Jim Bruene Published May. 17, 1999; OBR 48 Pages 16 Format Printed, PDF, Word Size 743.1KB

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Abstract: Security products and strategies can boost shareholder value when you address your customers’ fear, uncertainty, and doubt about doing business on the Web.

Content

• Making eCommerce Safe (Enough)
• Building a Trustworthy Brand
• Making Security a "Product"
• Passwords
• Innovators: VeriSign helps build online trust
• Creating Safe eCommerce Portals
• Product of the Month: OneCore Financial Network
• IPO Mania: NextCard, E-Loan, nFront, Princeton eCom, Online Resources
• No-Brainers for Your Web: Web certification from ABA
  
  

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