Net Lending 3.0

Author Jim Bruene Published Dec. 7, 1998; OBR 43 Pages 20 Format Printed, PDF, or Word Size 1.6MB

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Abstract: The Net has become an accepted way to purchase a credit card in the last six months. In just 12 months, more people have applied for a credit card online than have used online banking in the past 15 years. It’s a turning point to notice.

Contents

• Online Credit Market has arrived
• Credit Card Pioneers - AMEX, First USA and NextCard
• Credit Advertising on Net Portals
• One-Click Lending
• Innovations: Incurrent's Card Site
• Index of Marketing Ideas
• What to do in 1999
• Product of the Month: estudentloan.com
• Innovations in Online Lending: MortgageAuction.com, Crestar's yourequity.com, iCreditReport.com
• Vendors of instant credit systems
  
  

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