Non-Financial Web Content (part 2):

Author Jim Bruene Published Mar. 27, 1998; OBR 35 Pages 20 Format Printed, PDF, and Word Size 896.8KB

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Abstract: If your strategic plans include increasing market share among online consumers, non-financial features deserve a second look. Contents

• Hire a Webmaster-in-Residence
• 27 Non-Financial Content Ideas
• Free email
• Flight tracker
• Travel club
• Shopping resources
• Statement consolidator (aka account aggregation)
• Expense reporting
• Virtual safe deposit
• School/homework center
• Community clearinghouse
• Area yellow pages
• Auction hosting
• Transcript of Netscape interview with OBR Editor
• Financial Milestones
• NationsBank hits 500,000 users
• PNC launches Autoweb
• Ten truly useful websites
  
  

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  Index of topics...          Account Aggregation Authentication Credit Cards Delivery Innovations Deposit Innovations Fee Income Investments Lending & Mortgages Mobile Banking & Payments Online Marketing Payments Planning Product Management & Marketing Sales Innovations Security Service Innovations  Small Business Innovations Statistics Trends Usability and Content Website Innovations