Improving Online Account Opening ROI
Published: Jun. 16, 2009: OBR 168/169
Abstract: This report focuses on ways to increase conversions and improve your results when opening financial accounts online or over a mobile phone. We’ve always had a bit of a love/hate relation-ship with online account opening. We love it because it’s essential...

Connecting to Customers with Twitter
Published: May. 26, 2009: OBR 166/167
Abstract: In this report, we look at one of the fastest growing properties the Internet has ever seen: Twitter. We’ve been monitoring Twitter since it came on the scene two years ago, but hadn’t expected it to be of much value to financial institutions. Even...

Selling Behind the Password
Published: Apr. 21, 2009: OBR 165
Abstract: In this report, we look at the efforts of 15 major banks and payments players to cross-sell products within their secure online banking areas. We analyze six key areas behind the password that can be effectively used for sales and marketing messages: Interstitial...

Mobile Banking 2.0: iPhone Edition
Published: Mar. 11, 2009: OBR 163/164
Abstract: In this special report, we look at the major mobile applications markets (Apple, Google, and Blackberry) and how any financial institution can create a downloadable mobile app to leverage the buzz. Thirty-three potential features are outlined with recommendations...

Special Report: Has Pertuity Direct Cracked the Code in P2P Lending?
Published: Feb. 10, 2009: OBR SR-5
Abstract: In this special report, we look at the newest entrant in the so-called peer-to-peer lending market. Pittsburgh, PA-based Pertuity Direct has created a unique model that ties together three distinct financial offerings: Consumer installment loans under...

Online & Mobile Banking Forecast
Published: Jan. 22, 2009: OBR 162
Abstract: In this report, we look at online banking and bill pay usage in the United States, both past (back to 1994), present, and future (through 2017). Year-by-year projection are provided for the following online products and services: Checking/deposit account...